Hi, My Name Is

Who the f*ck is that?

Well...I am a...

Just call me Dock, the Designer.

View Work - View Work -
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
Open to New Opportunities · Based In Birmingham, AL · Site Updates COMING SOON ·
I'm Dock. I like to make cool things.
For over 5 years, I have dedicated myself to crafting meticulously designed experiences that solve problems, engage users, and curate moments that people will remember.
Defining what I do can sometimes be challenging. I have a passion for exploring creativity, learning new skills, and challenging myself to bring my ideas to life. Throughout my career, I've taken on a variety of roles, including design, creative direction, and strategy.

No matter what a project calls for, I will not let anything stand in the way of making my ideas into reality.

CATEGORY ONE

Process.
There is method to my madness. Throughout my years I have taken notice of things that go right, as well as things that go wrong, in my design process. Often times it is messy, but my design process typically follows these 4 concepts:
Design process varies from project to project,
*

Evaluation.

The evaluation phase is the first step in approaching the problem. I look at problems from all sides, I consider nuance, and observe how others interpret the problem as well. This process starts off messy, which creates a broad hypothesis to begin shaping our vision.
Research
Empathy

Conceptualization

In this phase I begin to create the foundation of the solution based off the hypothesis. This is a broad net of ideas, taking apart the massive ball of possibilities to find common and prevalent themes. I allow myself to dive deep, collaborate, and get as much feedback as I can. I like to start with the ideas of “what would this solution look like if anything was possible?”
Diving Deep
Collaboration
Testing

Iteration.

As I iterate, the solution becomes clearer with each pass. During feedback sessions and reviews, I am able to show current work, as well as revisit old ideas that may be relevant in a different context. Through back and forth, meetings, as well as my gut instinct, the final solution comes to fruition.
Feedback
Design Clarity
Testng

Finalization.

The product goes through the process of polishing and presenting. Once I have buy in from clients or stakeholders, we are ready to ship. The product is in the final design phase and is ready for the next step.
Presenting
Documentation
Shipping

In the end the process looks a bit like this...

My process is personal.
There is method to my madness. Throughout my years I have taken notice of things that go right, as well as things that go wrong, in my design process. Often times it is messy, but I can break my process down into these 4 concepts.

Evaluation.

Let's begin...
II. Approach the problem
III. Be Empathetic
IV. Consider Nuance
I. Research & Organize
V. Form Hypothesis
VIII. Following My Gut
IX. Blue-sky Thinking
VII Collaboration
X. Testing Solutions
VI. Dive Deep

Conceptualize.

Allowing the solution to materialize...

Iteration.

Back & Forth until it's right...
XII. Revisiting Old ideas
XIII. Design Clarity
XI. Evaluating & Implementing Feedback
XIV. Form Hypothesis

Finalization.

The Final Push.
XVI. Presenting & Pitching
XVII. Documenting Design Thinking & Process
XV. Final Feedback
XVIII. Shipping

As a designer, I often
wonder  how I am perceived...

Miriam Tyler-Greene ( Junior UX Designer )
I met Miriam at Amazon, where I was able to help get her acclimated to the fast paced environment...
“Aside from his exceptional design skills, Dock also has a very personable nature, which gives him the ability to connect with team members, and stakeholders, making him a wonderful collaborator in any project. He possesses a natural talent for teaching and sharing knowledge. He went above and beyond to mentor and guide me, and others, helping the team grow and excel. It was an honor to work with him on projects, and witness his ability to translate complex concepts into intuitive and visually compelling customer experiences.”
Amazon - Alexa Shopping Design
Zachary Cordes( Senior UX Designer )
In our time at Amazon, Zachary and I created Alexa experiences for mobile and Echo devices..
"Dock is a stellar UX designer with an inventive vision for implementing changes in the Amazon and Alexa mobile apps and Echo smart devices that prioritized customer benefit. Dock contributed significantly to the culture of our design team and cross-functional teams. His product ownership and tactical design craft are excellent and Dock's ability to force-multiply by collaboration through workshops, design critiques, and working sessions would make him an outstanding addition to any design team."
Amazon - Alexa Shopping Design
Cameron Arrington( Collaborator )
Cameron and I are creative partners and collaborators focused on building community in our city...
“Dock is not afraid to take a challenge head on, roll with the punches, and do his best to find solutions that work not only for him, but everyone involved while prioritizing the user. Dock is personable, passionate, and doesn’t let ego get in the way of the task at hand, making him an invaluable addition to any team in need of a designer.”
Design Consultation + Strategy
Erica Quintana( Team Lead )
I worked with Erica and the Live Operation team to create the vision and first phase of a new tool for Instacart...
“Dock has been such a quick study, jumping into the middle of our Extreme Event Management tool design phase and then going through a re-org, leaving him as the main designer working with us! He learned everything about the Instacart ecosystem and how our team operates within various pieces of it VERY quickly. His understanding of our pain points informed really clean designs that our team is excited to see in production down the road. He also collects feedback as we go (always very openly!), allowing room for changes as they are needed (like how to pivot when we learn that map work will take many months to build). Through all these changes, Dock has a positive outlook and doesn't let it discourage him - he empathizes with us and keeps going. We appreciate you, Dock!”
Instacart -  Marketplace Operations
Tim Allen( Global Head of Design )
Tim, the Head of Design at Instacart, recognized the work our team and I created for Live Operations...
“I was blown away by the human-centered approach and remarkably user-friendly design that the Live Ops and Event Management team applied to their vision to prevent revenue loss and customer frustration by efficiently and accurately intervening in disruptions to our fulfillment operations due to emergencies. This work in particular is a fantastic embodiment of our mission and purpose of food access.”
Instacart
Miriam Tyler-Greene ( Junior UX Designer )
Amazon - Alexa Shopping Design
“Aside from his exceptional design skills, Dock also has a very personable nature, which gives him the ability to connect with team members, and stakeholders, making him a wonderful collaborator in any project. He possesses a natural talent for teaching and sharing knowledge. He went above and beyond to mentor and guide me, and others, helping the team grow and excel. It was an honor to work with him on projects, and witness his ability to translate complex concepts into intuitive and visually compelling customer experiences.”
Erica Quintana ( Team Lead )
Instacart -  Marketplace Operations
“Dock has been such a quick study, jumping into the middle of our Extreme Event Management tool design phase and then going through a re-org, leaving him as the main designer working with us! He learned everything about the Instacart ecosystem and how our team operates within various pieces of it VERY quickly. His understanding of our pain points informed really clean designs that our team is excited to see in production down the road. He also collects feedback as we go (always very openly!), allowing room for changes as they are needed (like how to pivot when we learn that map work will take many months to build). Through all these changes, Dock has a positive outlook and doesn't let it discourage him - he empathizes with us and keeps going. We appreciate you, Dock!”
Cameron Arrington ( Client )
Design Consultation + Strategy
“Dock is not afraid to take a challenge head on, roll with the punches, and do his best to find solutions that work not only for him, but everyone involved while prioritizing the user. Dock is personable, passionate, and doesn’t let ego get in the way of the task at hand, making him an invaluable addition to any team in need of a designer.”
Zachary Cordes ( Senior UX Designer )
Amazon - Alexa Shopping Design
"Dock is a stellar UX designer with an inventive vision for implementing changes in the Amazon and Alexa mobile apps and Echo smart devices that prioritized customer benefit. Dock contributed significantly to the culture of our design team and cross-functional teams. His product ownership and tactical design craft are excellent and Dock's ability to force-multiply by collaboration through workshops, design critiques, and working sessions would make him an outstanding addition to any design team."
Tim Allen ( Global Head of Design )
Instacart -  Marketplace Operations
“I was blown away by the human-centered approach and remarkably user-friendly design that the Live Ops and Event Management team applied to their vision to prevent revenue loss and customer frustration by efficiently and accurately intervening in disruptions to our fulfillment operations due to emergencies. This work in particular is a fantastic embodiment of our mission and purpose of food access.”

“Genres  are a funny little  concept, aren’t they?

- Linda Martell

I Design Stuff.